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Story Archetypes for Branding Your Business – Online
January 14 @ 1:00 pm - 2:30 pm
Can you relate to these scenarios? “I want to write sales letters and landing pages that sound like me … and deliver my message clearly.” “I want my marketing content to send a consistent message that will resonate with my ideal clients. ” “People keep asking me to tell my story. I’m not sure what they’re really asking for.” These symptoms mean you need to write a new brand story. But where do you find one? You’ve probably heard about story archetypes like “voyage and return” or “overcoming the monster” or “rags to riches.” They make great movies — but you’re a small service-based business. Meet the 5 story archetypes that will brand your business, differentiate your services and simplify your marketing. And bring lots of questions!
- Start • End Date: 01/14/2020 • 01/14/2020
- Day: Tuesday
- Time: 1:00 PM – 2:30 PM
- Cost: Free
- Instructor: Dr. Cathy Goodwin
- Location Code: ONLINE (Class is held online)